NORELE - novi pretraživač

[Lord Kufer]

http://www.norele.com/

Birth of a New Search  Engine

Say, this is really cool (and light commercial load on it):  new search engine called www.norele.com.



Now, you ever wonder why - and how - a new search engine idea comes up?  Here's the story I received in an email:

    There are weirder things, but this tops the list of my personal best. I have developed a callous on my wrist from sliding a mouse. I know surfing. Programming? Not so much. I have way to much time on my hands. One dimensional. So much information, so little time. I would look things up to be looking things up. It didn't used to be this way.

    I used to have a job and no computer. Now I have a computer and a part time job. My entertainment is tying to absorb right wing and left wing views to see how our country is doing. Being informed is for me an obligation that goes with citizenship. The television is off a lot more. I read internet news and I like it. But I discovered a problem with the internet while growing my callous.

    Search has been hijacked by people loading keywords, close spelling, related content (synonyms), and relevancy (popularity) returning listings in the millions. That is just my opinion. I am not an internet expert, but I do know surfing. Millions of results mixed up with sound alike words, keywords that are not-part-of-the-article loading, paid ads, and popularity was overwhelming to me. How can I find content in that? It was hard. I have a callous from search.

    The need for change had an exclamation point when I did a search for a vehicle part and the first page contained a result listing for a different vehicle manufacturer part. So I asked a programmer. The response was that is just the way it is. I replied if there was a future (maybe now) when I searched for a "blue" item, the result would include "red" since both are colors. Response that time was he would approach the problem as a hobby project. He has a full time job.

    First good news was he would write a program in his hobby time that listed three sections. Exact matches, all the words, then related content in one search. No match, no listing in search returns. Synonyms are included in the related section. One set of result listings. I love it.

    All this came about after 500 hrs. of programming. I have a toy that has exact match, all the words, then related, but it also has site suffix matches. The suffixes that can be requested are .edu, .org, .gov, .mil, and a general search for any suffix.

    I am somewhat of an idealist. I believe this is the way search should be. Anyone can play with my new toy the programmer built. The website is www (DOT) norele (DOT) com. The name is a play on words standing for No related and No relevancy.

    No – rel – e, its about time.

All of which is really, really interesting.  Interesting thing about computers and what I'd call in a marketing sense The New Giant Killers.



See how this worked?  Search companies got successful and then they went nuts monetizing their sites and that monetizing causes blowback...enter the Giant Killers.



Working with a client who's in the telecom sector and is getting into Giant Killer mode, too.  If there's an upside to computing, it is that a single human with a better idea can now leverage out a new product like this one.  Very cool.



Computers bring all kinds of blessings to life, but one has to wonder:  Is FaceBook something that's going to be around in 25-years, or is there another Giant Killer out there?  Or, like CB radio, will FB and social media go through a similar expansion to collapse - cycle?



Hard questions these, especially when it's too early to even start thinking about formulas to capture the concept.  I've leave that to the  [ ∑ ] types in the back room.  The Giant Killer sometimes gets traction ( www.jaxed.com is a site mash up to look at sometime in this light) and sometimes not.



But as www.norele.com shows, search is continuing to evolve and as I explained in last week's column on compacting learning and knowledge, smart web companies may wish to consider whether they are really helping people be more productive when they pop up commercial results, loaded pages, and so forth or whether they're profiting from the phenomena of Web-ADHD:  You're not losing focus:  The web has become so monetized that feeds the ADHD meme.



No - Really - this is what's going on when viewed in a certain way.  Only question?  Are things about to change?

Tekst je sa: http://urbansurvival.com/week.htm